Ranch Foods Direct (RFD) Privacy Policy

RFD is committed to protecting consumer privacy online. We believe that greater protection of personal privacy on the web will not only protect consumers, but also increase consumer confidence and ultimately their participation in online activities. At RFD we intend to give you as much control as possible over your personal information.

The purpose of our policy is to inform you about the types of information we gather about you when you visit our site(s), how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, the information.

Our site(s) may contain links to other web sites, including web sites directed to children. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors or other sites to which we provide links from our sites. You should check the applicable privacy policy of the web site sponsor when linking to other web sites.

I. Information Which We Collect

We may request that you voluntarily supply us with personal information, including your e-mail address, postal address, home or work telephone number, credit card number (only if you choose to purchase a product online), for purposes such as correspondence, making a purchase, or participating in online contests, surveys or games. If you choose to give us personal information via the Internet that we or our business partners may need — to correspond with you, process an order or provide you with a subscription, for example — it is our intent to let you know how we will use such information.

Like many other commercial sites, our site(s) may utilize a standard technology called a “cookie” to collect information about how our site is used. Cookies were designed to help a web site recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot retrieve any other data from your hard drive, pass on a computer virus, or capture your e-mail address. Our web site(s) may use cookies to enhance your visit. Cookies can securely store a user’s password, personalize home pages, identify which parts of a site have been visited or keep track of selections, such as those selected in a “shopping cart.” Our cookies may collect your domain name and track your selections through our web pages. We only use “cookies” to gather the information indicated in this policy and do not use cookies to gather personal identifying information about you without your consent.

We also use cookies in connection with our chat rooms in order to record your preferences. These cookies store automatically information pertaining to the last chat room you visited, as well as certain comments that can be issues in the chat room, in order to facilitate your experience with the chat rooms. No additional identifying information is stored on these cookies. You also have the option of choosing to allow us to use a cookie to store your username, or “handle” and password on your computer for use in that chat rooms, forums and other sites as indicated on the particular site.

We may require you to supply us with personal information (demographic information such as average age, income, education, population data, zip codes) during a “registration” process online prior to using certain features of our site. For example, you may be required to register to use chat rooms, forums, to access archival stories, to subscribe to our site(s), and to access other features. We use this general information to aggregate information according to demographics, such as gender, geographic location, age, income or a combination of these or other demographics.

Like many other commercial sites, our sites may utilize an electronic file called a web beacon to count users who have visited a page or recognize users by accessing certain cookies. Our site and/or our partner web sites use web beacons in the following way:

  • For auditing purposes and to collect information from the websites of certain partners.
  • Information recorded through these web beacons is used to report anonymous individual and/or aggregate information about our users from our partners. Aggregate information may include demographic and usage information. No personally identifiable information about you is shared with partners.

Our practice is to require our partners to disclose the presence of these web beacons on their pages in their privacy policies and state what choices are available to users regarding the collection and use of this information. You may choose to opt-out by contacting us at the e-mail address, postal address or telephone numbers provided.

In addition, users may complete a subscription form online in order to subscribe to RFD. To subscribe, users must submit personal information in order for us to send direct mail pieces to you.