It’s not what we do that makes our
beef so good, it’s what we don’t do

Callicrate Beef

Produced by Callicrate Cattle Co.
– Natural, healthy ruminant diet

Slaughtered at Callicrate Cattle Co.
– Humanely slaughtered where cattle are raised
– USDA inspection
– Safe and clean

Processed at Ranch Foods Direct
– Slow, safe and clean processing
– Living wages, experienced cutters, training for new meat cutters

No performance enhancing compounds

No solutions or additives in meat

Highest quality meat
– Angus/Wagyu cattle

Nothing Added – Just Real Meat!

Real.

Grocery Store Commodity Beef

Corporate controlled, industrial production
– Feeding diets not natural, and stressful to ruminants
– Externalize costs onto the environment, people, and community

Slaughtered and Processed by multinational meat packers
– Animals may travel long distances from ranch to feedlot slaughter
– High speed, dangerous kill lines
– Low paid, refugee workers
– Unsanitary slaughter practices – Self inspection (HACCP)

Maximum use of performance enhancing compounds
– Including hormones, steroids, beta agonists, sub-therapeutic antibiotics
– Increases weight and lowers cost by $200 per head
– Illegal in Europe
– Reduced tenderness and quality
– Negative impact on disposition and health of animal

Ground beef may include meat from 1,000’s of animals

May be sourced from several foreign countries

May have solution added
– Typically 12% solution added with Modified Atmospheric Packaging (MAP)
– May contain water, beef flavoring, flavor enhancers, preservatives, etc.

May contain Advanced Meat Recovery (AMR)
– Lean Finely Textured Beef (LFTB aka Pink Slime, mechanically separated meat, etc.) may be included at 10% or more in the grind.

May be blade tenderized
– Increased pathogen risk

Not So Real.


Related
Pink Slime: Dark Side of Industrial Food System Exposed
by Mike Callicrate, No-Bull Food News, March 28, 2012